![]() ![]() The ad groups tab benefits from the ability to select and change multiple bids at once. Remarketing: Currently, there’s no option to set up remarketing in AdWords Editor – this is possibly because the tracking code is dynamically generated online. Locations: Like on the campaigns tab, location targeting is not as dynamic as it is online, especially if you wish to use radius targeting. Placements: If you have custom bids, copying from a spreadsheet you developed from online research is far easier than the online interface.Īudiences: Choosing audiences works in a similar way to online, but copying and pasting audiences makes the offline option more appealing.ĭynamic Ads: More information is displayed at once with AdWords Editor, making the ads easier to scan and change. AdWords editor retains a consistent interface for adding new targeting options, with one exception. Extensions Tabĭue to the constant readjustments AdWords makes to the Display Network, it’s usually easier to make changes to Display Network campaigns offline. There’s a notification that it exists in an already-created campaign, but no option to edit. If you have a spreadsheet with the information, use it, but otherwise, choosing your location online is much more intuitive and flexible.Īd Scheduling: There is no option to choose ad scheduling in AdWords Editor, with or without bid modification. ![]() Location Targeting: AdWords Editor doesn’t provide the option to pick and choose locations very easily. Location Extensions: Here, you can enter your location immediately for the whole campaign instead of making sure it’s applied to all ad groups.ĭynamic Search Ad Extension: Like the mobile bid adjustment, this option isn’t as buried as it is in the online campaign settings. Mobile Bid Adjustment: This is far easier than finding it buried under campaign settings online. Campaigns TabĪlthough AdWords Editor is useful for setting up the initial campaign, some campaign features should be adjusted once the campaign is uploaded. However, if you have multiple tiers or accounts that aren’t a part of the MCC, it can be more convenient to have all accounts listed together rather than at their respective level. Switching accounts: For MCC users, switching between accounts can be a little tedious and more cluttered with AdWords Editor. Make Multiple Changes: Copying from a spreadsheet has never been easier with this feature, especially if you want to retain bids for certain keywords when adding them, but you don’t want to import the whole account. It doesn’t catch all ads and keywords that could be disapproved, but it does a decent job at catching common banned words like drug references. ![]() Revert selected changes: As long as the changes haven’t been uploaded, any changes in Editor can be undone without the usual “deleted” clutter that comes with online changes.Ĭomments: Specific pieces, including individual keywords, can be marked with a comment, which can be especially useful if you want to remember why you made a certain change.Ĭheck Changes: If you missed putting ads in an ad group or made a similar mistake, this will catch it before it goes up. Unique Features:Ĭlick and drag: Clicking and dragging new ads and keywords to multiple groups streamlines the process so much that this alone makes AdWords Editor worth a download. Show ads with selected images: This tool makes it easier to find particular image ad sizes – the way image ads are displayed in AdWords Editor is a little awkward, so this tool can be useful if you can’t get online. Keyword Opportunities: Keyword opportunities works in a similar way to the online opportunities tab, but makes it easier to add keywords to the right ad group through clicking and dragging. Keyword Grouper: If you’re having trouble deciding how to group particular keywords, this tool does a decent job however, always double check the groups to avoid oddly placed keywords. Tools Menu:įind duplicate keywords…: The most helping part of finding duplicates is that AdWords Editor will find duplicates even if they’re in a different match type, which is more difficult online because match types are differentiated with quotes and brackets. AdWords Editor’s unique features, including the tools menu, help to streamline the campaign creation and management process.
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